Design Leader,
artist, explorer
Digital Designer
Digital Designer
Digital Designer
Digital Designer
Digital Designer
Digital Designer
Digital Designer
Digital Designer
Digital Designer
Digital Designer
Digital Designer
Digital Designer
Digital Designer
Digital Designer
Digital Designer
Digital Designer
Based In California
Based In California
Based In California
Based In California
Based In California
Based In California
Based In California
Based In California
Based In California
Based In California
Based In California
Based In California
Based In California
Based In California
Based In California
Based In California
Will Hansen
Design leader and creative director with 15+ years of experience turning big ideas into beautiful, strategic work. Known for blending heart-led leadership with brand-first thinking and hands-on design execution—building campaigns, teams, and stories that genuinely move people.
Off the clock and often on the road, I’m a photographer and visual artist with a deep love for forgotten places, vintage neon, and dusty Americana. I turn captured moments into one-of-a-kind pieces rooted in memory, emotion, and place. Whether I’m building a brand from scratch or bringing a roadside relic back to life, I’m always chasing the same thing: meaning through creativity.
MY process
01
Discover
Asking bold questions, poking at assumptions, and uncovering what really matters. It’s part research, part gut check, and 100% about getting to the heart of the problem.
02
Define
This is where ideas start to take shape. I map out the vision, define goals, and lock in the creative direction so we’re not just making noise—we’re making impact.
03
DESIGN
Sketch it, wire it, design it—this is where the fun begins. I turn raw ideas into visuals that connect, convert, and carry meaning. Every pixel earns its place.
04
Develop
From concept to code, I collaborate with developers and partners to bring the work to life—tight, responsive, and built to perform. No design left behind.
05
Deliver
We ship. We test. We tweak. I stay close through launch and beyond, making sure the work doesn’t just look great—it works great, and keeps getting better.
01
Discover
Asking bold questions, poking at assumptions, and uncovering what really matters to your audience. It’s part research, part gut check, and 100% about getting to the heart of the problem.
02
Define
This is where ideas start to take shape. I map out the vision, define goals, and lock in the creative direction so we’re not just making noise—we’re making impact.
03
DESIGN
Sketch it, wire it, design it—this is where the fun begins. I turn raw ideas into visuals that connect, convert, and carry meaning. Every pixel earns its place.
04
Develop
From concept to code, I collaborate with developers and partners to bring the work to life—tight, responsive, and built to perform. No design left behind.
05
Deliver
We ship. We test. We tweak. I stay close through launch and beyond, making sure the work doesn’t just look great—it works great, and keeps getting better.
01
Discover
Asking bold questions, poking at assumptions, and uncovering what really matters. It’s part research, part gut check, and 100% about getting to the heart of the problem.
02
Define
This is where ideas start to take shape. I map out the vision, define goals, and lock in the creative direction so we’re not just making noise—we’re making impact.
03
DESIGN
Sketch it, wire it, design it—this is where the fun begins. I turn raw ideas into visuals that connect, convert, and carry meaning. Every pixel earns its place.
04
Develop
From concept to code, I collaborate with developers and partners to bring the work to life—tight, responsive, and built to perform. No design left behind.
05
Deliver
We ship. We test. We tweak. I stay close through launch and beyond, making sure the work doesn’t just look great—it works great, and keeps getting better.
01
Discover
Asking bold questions, poking at assumptions, and uncovering what really matters. It’s part research, part gut check, and 100% about getting to the heart of the problem.
02
Define
This is where ideas start to take shape. I map out the vision, define goals, and lock in the creative direction so we’re not just making noise—we’re making impact.
03
DESIGN
Sketch it, wire it, design it—this is where the fun begins. I turn raw ideas into visuals that connect, convert, and carry meaning. Every pixel earns its place.
04
Develop
From concept to code, I collaborate with developers and partners to bring the work to life—tight, responsive, and built to perform. No design left behind.
05
Deliver
We ship. We test. We tweak. I stay close through launch and beyond, making sure the work doesn’t just look great—it works great, and keeps getting better.
work experience
Will Hansen
3 eared rabbit
Freelance Design
At 3 Eared Rabbit, I bring forgotten places, bold ideas, and human stories to life. It’s a creative studio where branding meets nostalgia, photography meets storytelling, and design is always rooted in emotion and meaning. I concept, create, and curate everything from brand identities and UX experiences to visual art, apparel, and roadside-inspired content. Whether developing a digital campaign, capturing the glow of a vintage neon sign, or designing pieces that celebrate Americana—3 Eared Rabbit is where it all comes together. Fueled by curiosity, craft, and a deep love for work that resonates.
Will Hansen
3 Eared Rabbit
Freelance Design
At 3 Eared Rabbit, I bring forgotten places, bold ideas, and human stories to life. It’s a creative studio where branding meets nostalgia, photography meets storytelling, and design is always rooted in emotion and meaning. I concept, create, and curate everything from brand identities and UX experiences to visual art, apparel, and roadside-inspired content. Whether developing a digital campaign, capturing the glow of a vintage neon sign, or designing pieces that celebrate Americana—3 Eared Rabbit is where it all comes together. Fueled by curiosity, craft, and a deep love for work that resonates.
Will Hansen
3 eared rabbit
Freelance Design
At 3 Eared Rabbit, I bring forgotten places, bold ideas, and human stories to life. It’s a creative studio where branding meets nostalgia, photography meets storytelling, and design is always rooted in emotion and meaning. I concept, create, and curate everything from brand identities and UX experiences to visual art, apparel, and roadside-inspired content. Whether developing a digital campaign, capturing the glow of a vintage neon sign, or designing pieces that celebrate Americana—3 Eared Rabbit is where it all comes together. Fueled by curiosity, craft, and a deep love for work that resonates.
Will Hansen
3 eared rabbit
Freelance Design
At 3 Eared Rabbit, I bring forgotten places, bold ideas, and human stories to life. It’s a creative studio where branding meets nostalgia, photography meets storytelling, and design is always rooted in emotion and meaning. I concept, create, and curate everything from brand identities and UX experiences to visual art, apparel, and roadside-inspired content. Whether developing a digital campaign, capturing the glow of a vintage neon sign, or designing pieces that celebrate Americana—3 Eared Rabbit is where it all comes together. Fueled by curiosity, craft, and a deep love for work that resonates.
July 2013 - July 2024
Intuit
Design Strategist
From 2013 to 2024, I played a key role in shaping the voice, look, and feel of TurboTax—leading creative across brand campaigns, product launches, and customer experiences. As a design leader and creative strategist, I guided the evolution of the brand across digital, social, experiential, and retail touchpoints, helping transform tax software into a more human, helpful, and trusted experience. I led cross-functional teams, partnered with agencies, and rolled up my sleeves to direct everything from national broadcast spots to photography shoots and in-product UX. Along the way, I drove consistency across a complex ecosystem while pushing for bold, emotional storytelling. My work helped modernize the brand and connect with millions of customers—earning recognition internally and across the industry.
July 2013 - July 2024
Intuit
Design Strategist
From 2013 to 2024, I played a key role in shaping the voice, look, and feel of TurboTax—leading creative across brand campaigns, product launches, and customer experiences. As a design leader and creative strategist, I guided the evolution of the brand across digital, social, experiential, and retail touchpoints, helping transform tax software into a more human, helpful, and trusted experience. I led cross-functional teams, partnered with agencies, and rolled up my sleeves to direct everything from national broadcast spots to photography shoots and in-product UX. Along the way, I drove consistency across a complex ecosystem while pushing for bold, emotional storytelling. My work helped modernize the brand and connect with millions of customers—earning recognition internally and across the industry.
July 2013 - July 2024
Intuit
Design Strategist
From 2013 to 2024, I played a key role in shaping the voice, look, and feel of TurboTax—leading creative across brand campaigns, product launches, and customer experiences. As a design leader and creative strategist, I guided the evolution of the brand across digital, social, experiential, and retail touchpoints, helping transform tax software into a more human, helpful, and trusted experience. I led cross-functional teams, partnered with agencies, and rolled up my sleeves to direct everything from national broadcast spots to photography shoots and in-product UX. Along the way, I drove consistency across a complex ecosystem while pushing for bold, emotional storytelling. My work helped modernize the brand and connect with millions of customers—earning recognition internally and across the industry.
July 2013 - July 2024
Intuit
Design Strategist
From 2013 to 2024, I played a key role in shaping the voice, look, and feel of TurboTax—leading creative across brand campaigns, product launches, and customer experiences. As a design leader and creative strategist, I guided the evolution of the brand across digital, social, experiential, and retail touchpoints, helping transform tax software into a more human, helpful, and trusted experience. I led cross-functional teams, partnered with agencies, and rolled up my sleeves to direct everything from national broadcast spots to photography shoots and in-product UX. Along the way, I drove consistency across a complex ecosystem while pushing for bold, emotional storytelling. My work helped modernize the brand and connect with millions of customers—earning recognition internally and across the industry.
July 2013 - December 2014
Art Institute of CA
Instructor
At the Art Institute of San Diego, I taught Portfolio Development for the Audio Production Department, helping students build their personal brands and present their work effectively. Beyond compiling portfolio pieces, my approach focused on positioning students as a brand—guiding them through crafting a positioning statement, designing a logo, and building a professional website to showcase their audio and video work. By the end of the course, students had the confidence and strategic foundation to market themselves effectively, increasing their opportunities for employment or launching their own business.
July 2013 - December 2014
Art Institute of CA
Instructor
At the Art Institute of San Diego, I taught Portfolio Development for the Audio Production Department, helping students build their personal brands and present their work effectively. Beyond compiling portfolio pieces, my approach focused on positioning students as a brand—guiding them through crafting a positioning statement, designing a logo, and building a professional website to showcase their audio and video work. By the end of the course, students had the confidence and strategic foundation to market themselves effectively, increasing their opportunities for employment or launching their own business.
July 2013 - December 2014
Art Institute of CA
Instructor
At the Art Institute of San Diego, I taught Portfolio Development for the Audio Production Department, helping students build their personal brands and present their work effectively. Beyond compiling portfolio pieces, my approach focused on positioning students as a brand—guiding them through crafting a positioning statement, designing a logo, and building a professional website to showcase their audio and video work. By the end of the course, students had the confidence and strategic foundation to market themselves effectively, increasing their opportunities for employment or launching their own business.
July 2013 - December 2014
Art Institute of CA
Instructor
At the Art Institute of San Diego, I taught Portfolio Development for the Audio Production Department, helping students build their personal brands and present their work effectively. Beyond compiling portfolio pieces, my approach focused on positioning students as a brand—guiding them through crafting a positioning statement, designing a logo, and building a professional website to showcase their audio and video work. By the end of the course, students had the confidence and strategic foundation to market themselves effectively, increasing their opportunities for employment or launching their own business.
July 2017 - December 2019
Jacob Tyler Creative
Art Director
As an Art Director, I led digital-first design solutions across web, UX/UI, and mobile for a wide range of clients. I collaborated with cross-functional teams to create engaging, conversion-focused experiences that aligned with brand strategy and business objectives. Key highlights include leading end-to-end design for websites and apps, developing UX frameworks like wireframes and prototypes, and designing high-performing interfaces across digital platforms. I also shaped digital branding across multi-channel campaigns and partnered closely with developers to bring responsive, user-centered experiences to life.
July 2017 - December 2019
Jacob Tyler Creative
Art Director
As an Art Director, I led digital-first design solutions across web, UX/UI, and mobile for a wide range of clients. I collaborated with cross-functional teams to create engaging, conversion-focused experiences that aligned with brand strategy and business objectives. Key highlights include leading end-to-end design for websites and apps, developing UX frameworks like wireframes and prototypes, and designing high-performing interfaces across digital platforms. I also shaped digital branding across multi-channel campaigns and partnered closely with developers to bring responsive, user-centered experiences to life.
July 2017 - December 2019
Jacob Tyler Creative
Art Director
As an Art Director, I led digital-first design solutions across web, UX/UI, and mobile for a wide range of clients. I collaborated with cross-functional teams to create engaging, conversion-focused experiences that aligned with brand strategy and business objectives. Key highlights include leading end-to-end design for websites and apps, developing UX frameworks like wireframes and prototypes, and designing high-performing interfaces across digital platforms. I also shaped digital branding across multi-channel campaigns and partnered closely with developers to bring responsive, user-centered experiences to life.
July 2017 - December 2019
Jacob Tyler Creative
Art Director
As an Art Director, I led digital-first design solutions across web, UX/UI, and mobile for a wide range of clients. I collaborated with cross-functional teams to create engaging, conversion-focused experiences that aligned with brand strategy and business objectives. Key highlights include leading end-to-end design for websites and apps, developing UX frameworks like wireframes and prototypes, and designing high-performing interfaces across digital platforms. I also shaped digital branding across multi-channel campaigns and partnered closely with developers to bring responsive, user-centered experiences to life.
January 2008 - April 2012
Red Door Interactive
Senior Interactive Designer
As a Senior Interactive Designer, I led creative strategy and execution for national brands like Cricket Wireless, Rubio’s, and PETCO—delivering UX/UI, web, and digital marketing designs that drove engagement and conversions. I partnered with stakeholders across teams to launch high-performing, mobile-first experiences. Highlights include leading e-commerce and site redesigns, designing digital ad campaigns, and creating high-converting landing pages. I also developed UX strategies, conducted A/B testing, and presented creative solutions that aligned with business goals and user needs.
January 2008 - April 2012
Red Door Interactive
Senior Interactive Designer
As a Senior Interactive Designer, I led creative strategy and execution for national brands like Cricket Wireless, Rubio’s, and PETCO—delivering UX/UI, web, and digital marketing designs that drove engagement and conversions. I partnered with stakeholders across teams to launch high-performing, mobile-first experiences. Highlights include leading e-commerce and site redesigns, designing digital ad campaigns, and creating high-converting landing pages. I also developed UX strategies, conducted A/B testing, and presented creative solutions that aligned with business goals and user needs.
January 2008 - April 2012
Red Door Interactive
Senior Interactive Designer
As a Senior Interactive Designer, I led creative strategy and execution for national brands like Cricket Wireless, Rubio’s, and PETCO—delivering UX/UI, web, and digital marketing designs that drove engagement and conversions. I partnered with stakeholders across teams to launch high-performing, mobile-first experiences. Highlights include leading e-commerce and site redesigns, designing digital ad campaigns, and creating high-converting landing pages. I also developed UX strategies, conducted A/B testing, and presented creative solutions that aligned with business goals and user needs.
January 2008 - April 2012
Red Door Interactive
Senior Interactive Designer
As a Senior Interactive Designer, I led creative strategy and execution for national brands like Cricket Wireless, Rubio’s, and PETCO—delivering UX/UI, web, and digital marketing designs that drove engagement and conversions. I partnered with stakeholders across teams to launch high-performing, mobile-first experiences. Highlights include leading e-commerce and site redesigns, designing digital ad campaigns, and creating high-converting landing pages. I also developed UX strategies, conducted A/B testing, and presented creative solutions that aligned with business goals and user needs.
1993 - 2003
U.S. Navy
Dental Lab Tech
While in the Navy, I got to use my creativity daily, crafting dental prosthetics for the everyday Sailor, wounded Soldier and Retirees. I lead a group of active duty prosthetic technicians and two civilians at the Navy Hospital Camp Pendleton and mentored many junior sailors wanting to learn more about the prosthetic lab.
1993 - 2003
U.S. Navy
Dental Lab Tech
While in the Navy, I got to use my creativity daily, crafting dental prosthetics for the everyday Sailor, wounded Soldier and Retirees. I lead a group of active duty prosthetic technicians and two civilians at the Navy Hospital Camp Pendleton and mentored many junior sailors wanting to learn more about the prosthetic lab.
1993 - 2003
U.S. Navy
Dental Lab Tech
While in the Navy, I got to use my creativity daily, crafting dental prosthetics for the everyday Sailor, wounded Soldier and Retirees. I lead a group of active duty prosthetic technicians and two civilians at the Navy Hospital Camp Pendleton and mentored many junior sailors wanting to learn more about the prosthetic lab.
1993 - 2003
U.S. Navy
Dental Lab Tech
While in the Navy, I got to use my creativity daily, crafting dental prosthetics for the everyday Sailor, wounded Soldier and Retirees. I lead a group of active duty prosthetic technicians and two civilians at the Navy Hospital Camp Pendleton and mentored many junior sailors wanting to learn more about the prosthetic lab.